WE ARE CURATORS. WITH PHRASES, WORDS, TEXTURES AND GRAPHICS THAT MEAN SOMETHING TO US. THAT MAKE US PROUD WHEN THEY’RE PRINTED ON THE CLOTHES WE’RE WEARING. WE BELIEVE IN THE POWER OF REPRESENTATION. OF ALL THINGS EXCITING, WHICH, ORIGINALLY, WAS THE STREET NAMES OF OUR CITY. BUT THAT WAS JUST THE BEGINNING.

WE FOUNDED WHERE CLOTHING IN THE SPRING OF 2017. NEW TO THE INDUSTRY, WE HIT THE GROUND RUNNING. AFTER SEVERAL MISTAKES, AND THOUSANDS OF MILES DRIVEN THROUGHOUT LA COUNTY, WE EVENTUALLY CAME TO UNDERSTAND WHAT IT TOOK TO MAKE THE PERFECT PRODUCT. SPECIFICALLY, ONE THAT WAS LOCALLY AND ETHICALLY DEVELOPED:

ATTENTION TO DETAIL. AND DEDICATION TO QUALITY. SO, WE SOUGHT OUT THE BEST LOCAL SUPPLIERS TO HELP WITH EACH UNIQUE STEP. FROM THE FABRIC, TO THE DYE, TO THE EMBROIDERY. AND, AT THE END, WE WERE LEFT WITH A DURABLE, SPECIAL PRODUCT.

WHERE IS SOURCED, DEVELOPED AND PRODUCED IN LOS ANGELES. WE DO THIS 1) BECAUSE IT IS THE ETHOS OF OUR BRAND, TO BE HERE, AND 2) BECAUSE DIRECT SUPERVISION OF DEVELOPMENT IS THE ONLY WAY TO ENSURE THE RESULTS WE DEMAND.

AFTER THE SUCCESS OF OUR FIRST COLLECTION, WE SAT BACK DOWN AND FOCUSED ON EXPANSION BEYOND LA SUBJECT MATTER.  NOW, WE UPHOLD OUR IDEA OF EXCITEMENT, OF CELEBRATING WHAT'S EXCITING, WHETHER THAT'S A PHRASE, A CAUSE, A GRAPHIC, A PLACE, OR THE NAME OF A STREET.
WE DON’T MAKE GOWNS. OR SUITS..WE MAKE EVERY DAY WEAR. PIECES THAT CAN BE TAKEN ANYWHERE.

WHERE YOU ARE IS PART OF WHO YOU ARE.

WHERE YOU AT, BABY?